The #HowICare Campaign, launching June 18, 2020, is led by Equimundo and Oxfam as an international project of MenCare: A Global Fatherhood Campaign, active in more than 55 countries. A data-informed social media campaign, #HowICare aims to shed a light on the realities, difficulties, and disparities of providing care – specifically in caring for children, in order to advocate for additional support for caregivers – including the parents and care workers who are most impacted – during the COVID-19 crisis and beyond. It also aims to activate men as individuals, employers, and advocates in ensuring that care is a collective responsibility: shared equally and supported by structures and policies. This international campaign will feature new, rapid response polling data from the United States, Canada, UK, Philippines, and Kenya.